DON’T BE A COMMODITY
Commodity: a solo performer interchangeable with others, hired based on price or availability rather than unique talent or value. Are you a “commodity” blending in with other soloists? If yes, you probably aren’t making much money because you are perceived as run-of-the-mill. Making REAL money means having a Unique Selling Proposition (USP) that separates you […]
3 SECRETS FOR GETTING MORE GIGS AND MAKING MORE MONEY
I was never the best best musician in town. But I am exceptional making events unforgettable. Here are my 3 secrets of success: SECRET #1: Sell The Experience, NOT The Performance Private event clients don’t care if you’re the most talented performer in town. They want someone who understands their vision and delivers an […]