DON’T BE A COMMODITY
Commodity: a solo performer interchangeable with others, hired based on price or availability rather than unique talent or value. Are you a “commodity” blending in with other soloists? If yes, you probably aren’t making much money because you are perceived as run-of-the-mill. Making REAL money means having a Unique Selling Proposition (USP) that separates you […]
3 SECRETS FOR GETTING MORE GIGS AND MAKING MORE MONEY
I was never the best best musician in town. But I am exceptional making events unforgettable. Here are my 3 secrets of success: SECRET #1: Sell The Experience, NOT The Performance Private event clients don’t care if you’re the most talented performer in town. They want someone who understands their vision and delivers an […]
How To Choose Live Music For Your Wedding Day
By Rick Iacoboni So you finally set the date for the big event – your wedding. You remember that the last wedding you attended had live music at the ceremony, for dinner & cocktails and for dance music at the reception. Upon arrival, you knew right away that something special was happening. There was electricity […]
How To Choose Live Music For Your Corporate Event
By Rick Iacoboni “We’re having a party” the memo read. The boss has divvied up the responsibilities. Fourth bullet point down, just under “selecting the menu” and above “invitations” is your name next to “booking live entertainment.” Your first thought is: “How did I get the short straw?” Don’t panic. It’s not as daunting of […]
The Art of Booking Live Background Music For Your Event
By Rick Iacoboni So you finally set the date for the big event. You remember that the last event that you attended had live background music. Upon arrival, you knew right away that something special was happening. There was electricity in the air. Live music has that effect on people. It’s the intangible that ties […]
7 Reasons Why Live Music Should Be Used At Your Next Event
By Rick Iacoboni Music is the soundtrack of a person’s life. People associate songs with pivotal points in their lives — their first date, their senior prom, high school or college socials, or cruising songs to the beach, concerts or night clubs. It can even be the song used for the first dance of a […]